Privacy Policy

The UCSD Bookstore desires to provide excellent service to our customers and to build a lasting relationship with you. To achieve this, we sometimes need information about you when you visit our site. At the same time, we respect your right to privacy.

When you visit the UCSD Bookstore web site, you may be providing information of two different types. The first type is anonymous statistics that are collected as you browse the site; the second is the personal information that you knowingly give us.

1. Statistics About Your Visit

As you browse the UCSD Bookstore web site, our server collects information about your visit, but not about you personally. We monitor statistics such as how many people visit our site, which pages people visit on our site, and which domains our visitors come from; e.g., ucsd.edu, aol.com, etc.

This information is not associated with you as an individual and the statistics do not contain personally identifying information. We use the statistics to improve our web site, to monitor its performance, and to make it easier for you and other visitors to use.

2. Personal Information You Knowingly Give Us

Within the web site you may be asked to give personal information, such as when you ask a question that requires a response or when you place an order. The UCSD Bookstore does not collect personal information from you unless you provide it to us and we do not sell or distribute the names and addresses to any third party. All information is kept private for UCSD Bookstore's use only and only for the purpose that you intend.

Credit Card Information

UCSD Bookstore safeguards the security of all credit card transactions. Whether in person, by phone, by fax, or through online orders, we protect the security and validity of your transaction.

We individually verify the billing address of each credit card used in phone or online orders. This is done to provide added security and prevent fraud. We ask for the billing address of your card and personally verify its authenticity. This makes a stolen card or number worthless to a thief who doesn't know your billing address.

Secure Online Ordering

You are fully protected when you place an order on the UCSD Bookstore web site. Our Secure Socket Layer (SSL) technology is the industry standard and the best software available today for secure commerce transactions. When you send information from our ordering page, the information is encrypted so it cannot be read as it travels over the Internet. We decrypt the information when we receive it, thereby providing you with complete protection.

In order to operate an SSL secure server, a business must obtain a certificate from a trusted third party known as a Certifying Authority (CA). To get this certificate, a business must prove they are legitimate in several ways. Our server has obtained this certificate from VeriSign, one of the world's largest CA's.

Indication of Security

You can easily determine that a document on your browser is coming from a secure server. One indication is the status of the security icon provided by your browser. For instance, in Netscape Navigator the icon in the lower left corner of the window will appear as a solid, rather than a broken, 'key' symbol when you are viewing a secure document. In Microsoft Internet Explorer, a 'padlock' icon is used. Another indicator is that in the location (URL) field of your browser, the address will begin with https:// instead of the usual http://.

If You Prefer Not to Order Online

Although we are confident that our secure server provides safe and secure online ordering, we understand that some customers may prefer to order through other means. If this is your preference, simply send us your order by mail: 9500 Gilman Drive, La Jolla, CA 92093-0008, fax it to us at 858.534.0565, or call us at 858.534.7323 or 800.520.7323. We are happy to serve you however you choose to place your order.

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