Office of Trademark Licensing

UCSD's Office of Trademark Licensing (OTL) is administered by the director of the UCSD Bookstore. OTL's primary role is to protect and promote the public image of the University of California, San Diego, by managing the use of the university's names, logos, and distinctive visual images and to ensure compliance with UC Code of Conduct requirements.

Information for faculty, staff, students, vendors, and sponsors follows regarding use of the university's name and symbols for commercial purposes and procedures for obtaining approvals for their use. The Office of Trademark Licensing serves a number of interrelated functions for UCSD:

  • OTL promotes a positive image of the university through the marketing of the university's name symbols in a variety of media, including print advertisements, movies, web sites, and logo products such as t-shirts, sweatshirts, baseball caps, electronic games, and novelties.
  • OTL preserves and enhances the value of campus trademarks as desirable and profitable for use in such ways as:
    • Licensing another to use UCSD marks, while maintaining control over the nature and quality of the licensee's goods or services associated with the mark.
    • Protecting the university's trademarks from misuse and infringement by enforcing a high-quality standard for emblematic products.
    • Managing consistent and appropriate use of the UCSD marks.
    • Negotiating license, settlement, and other agreements with nonuniversity commercial entities.
    • Initiating state, federal, and international trademark registrations.

General UCSD Trademark Information

A trademark is a word, symbol, design, combination word and design, slogan, or even a distinctive sound, that identifies and distinguishes the goods or services of one party from those of another.

A trademark identifies the source of a product or service that indicates certain quality standard inherent in the product or services. All variances of names and visual representations of the University of California, San Diego are considered UCSD trademarks. The University owns these trademarks and carefully manages their commercial use.

If you wish to use these trademarks, you must obtain approval. Additonally, please read the UC Code of Conduct, UCSD Trademark Guidelines & Requirements, and UC San Diego Identity Guidelines.

UCSD trademarks are the exclusive property of the regents of the University of California. The marks include any trademark, service mark, name, logo, insignia, seal, design, or other symbol or device associated with or referring to UCSD.

UCSD Trademarks

UCSD's trademarks include, but are not limited to:

  • University name
  • UCSD seal
  • UCSD logo
  • UCSD Tritons logo
  • UCSD Medical Center logo
  • UCSD Alumni Association logo
  • Scripps Institution of Oceanography logo
  • Birch Aquarium at Scripps logo
  • UCSD college logos

Other UCSD trademarks include:

  • Any variation of the university's name
  • Campus landmarks such as Geisel Library, Stuart Collection, etc.
  • Names of athletic teams, e.g., Tritons
  • Names of affiliated divisions, schools, departments, programs, organizations, and student groups, e.g., IR/PS, Jacobs School of Engineering, The Preuss School
  • Any word, phrase, or image that implies association with the university, such as "Go Tritons!"

UCSD Licensed Vendor List (PDF)